Programme Description
Marketing Principles (MP) is designed to examine the basics of marketing policy and practice, enabling organisations to design appropriate marketing plans and strategies, and to communicate effectively with potential customers.

Topics:
Delivery and Customer Care
Practical market research
Identifying the customer
Needs and wants
Making contact
Specifying offerings
USPs/Differentiators
Pricing policy
Methods of selling
Product life cycle
Definition of Marketing
What Marketing affects
Market Size
Market Share
Price
Costs
The four (five or seven) Ps of marketing
Value of Outsiders

Who is MP designed for?
Executives new to a Marketing Role, new business owners, students and others with an interest in the subject.

Normal duration: 6-8 hours